Thrifty Car Rental is one of the biggest car rental companies in the world under the Dollar Thrifty Automotive Group.Formed in 1990 by Chrysler, together with Dollar Rent a Car, Thrifty Car Rental operates now in seventy seven (77) countries across the globe in more than one thousand twenty eight (1,028) locations throughout North, Central, and South America, Africa, Europe, the Middle East, the Caribbean, Asia and the Pacific.

Most of its locations are in the United States and Canada. It offers a Blue Chip Express Rental Program to expedite the rental process for business travelers and tourists.

In November 2012, Hertz Global Holdings, Inc. (NYSE-HTZ) acquired Dollar Thrifty Automotive Group in a deal of $2.3 billion. Hertz Holdings, through its subsidiary The Hertz Corporation (Hertz) operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,460 corporate, licensee and franchisee locations. Tourists and jetsetters would actually remember the Hertz services. These are usually the biggest worldwide airport general use car rental brands.

Thrifty Car Rental is widely known in the tourism industry as it specializes in and caters for cost consciousness business and leisure travelers. From the name itself, they offer not only thrift rentals but nonetheless cost consciousness. Value conscious travelers patronize them for their prices and excellent service.

It was in the year 2010 that the company launched the Red Carpet Ride Sweepstakes on which a weekly winner would be awarded with a week’s free car rental at a U.S location of the winner’s choice. It was their way of saying thank you to valued budget conscious travelers.

It was also in 2011 that the company started its No Smoking Policy in all of its rental cars. They assure that all their cars are 100 percent smoke free. It has prohibited smoking to all renters and at its US corporate stores and franchise locations.

According to Scott Thompson, Dollar Thrifty President and CEO, “We’re extremely pleased to now offer a 100 percent smoke-free fleet. We are passionate about providing our value-oriented customers with a rental experience that is consistent with our high standards, and we think that fresh, clean and smoke-free car interiors are essential to achieving our objectives.”

Another great factor of Thrifty is the new mobile app for Microsoft’s Windows Phone. The application allows customers to book a rental car. It has been conceptualized to meet the changing technology needs of the on-the-go customers. It can be done with a short, three-step reservation process. Windows Phone users can conveniently book, modify or cancel a reservation for any of the Thrifty locations worldwide.

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